Sayela, a type of naturally occurring antioxidant pigment known as an anthocyanin, balances the functionality manufactures require with the natural, “better for you” additives consumers expect.

Sayela Colorants offer the functionality required to meet a broad range of manufacturing needs, including:Sayela/Red Dye 40 color comparison
  • Vibrant color variation across the red spectrum 
  • Superior color matching to Red Dye 40
  • Consistent color from year to year
  • Very little color shift as a result of pasteurization, light, or heat exposure
  • Superior hue stability to other anthocyanin sources in products that require pH ranges of 2 to 4
  • Water-soluable
  • Kosher-approved
  • Qualified as a vegetable juice color additive under FDA 21 CFR 73.260
  • Doesn't impart an undesireable taste or odor
Sayela Colorants also deliver important benefits to health-conscious consumers, including:
  • Non-GMO
  • Natural alternative to petroleum-based Red Dye 40

SAYELA Product Applications
Sayela Colorants fulfill the requirements of a wide array of applications, including:
  • soft drinks
  • confections
  • baked goods
  • snacks
  • dairy
  • condiments
  • cereals
  • proteins

The Natural Alternative
Recent academic research conducted by Southampton University is fueling a growing concern over the artificial additives present in our food supply, pharmaceuticals, and cosmetics. And a growing segment of consumers are demanding products that incorporate natural ingredients over artificial alternatives.

Manufacturers must now look to natural ingredients that also deliver on their functionality requirements in order to meet the needs of a more educated consumer base.
"Colors have a huge impact, but are only a fraction of the total cost—in a  premium ice cream it is less than 0.5 percent. This makes natural colors an obvious choice for companies who want to increase the value of their all ready well-defined brands"
-Lionel Schmitt,
VP, Comm Dev
Chr. Hansen

color legislation
In 2010, food products marketed in the European Union, which contain Allura E129 (Red 40) must carry a warning label that states, "Consumption may have an adverse effect on activity and attention in children."

The Center for Science in the Public Interest (CSPI) has petitioned the FDA to ban synthetic dyes or, at a minimum, require labeling similar to that of the EU.

in the news
In July, the LA Times online posted Food Dyes: an update, a follow-up to its October 2008 story, Do food dyes affect kids' behavior?

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